Web analytics, tracking, metrics and data insights for websites and applications.
Semrush is $140/month. Ahrefs is $129/month. Both are built for agencies managing dozens of clients. For a developer running a handful of sites, you pay for features you will never touch. OpenSEO is the exit: pay-as-you-go SEO tooling via your own DataForSEO API key, modern...
Google Analytics 4 is free in the same way Gmail is free - you get the tool, Google gets the behavioral data of everyone who visits your site. In several EU jurisdictions this transfer has already been ruled non-compliant. Umami is the simplest exit: a single tracking script, no cookies,...
Metabase is the open source BI tool your non-technical teammates will actually use. Point-and-click dashboards without SQL, a real SQL editor when you need it, Metabot AI for data questions, and a self-hosted setup that takes five minutes. AGPL-3.0, 48k+ stars, used by 50,000+ companies.
GA4 is powerful. It's also a privacy nightmare, a GDPR headache, and genuinely unpleasant to use. Here's why I switched to Plausible and what I actually gave up.